Put "engage" front and center in your social media marketing engagement strategies!
When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly. This smart guide shows you how to do all that, and then some. From building trust to sparking conversation to using video and other tools, this creative book is a must read if you want to discover all that goes into the most important aspect of today's social marketing.
Social Media Engagement For Dummies will help you connect to followers, convert them to customers, turn them into evangelists for your company, and boost your bottom line!
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| Aliza Sherman (left) and Danielle Smith |
Aliza Sherman is an award-winning author, speaker, and Web pioneer with a mission to empower women through technology. She is an authority on digital marketing and has been online since 1987 and consulting clients about the Internet since 1992.
Sherman has been featured numerous times in national publications including USA Today, US News and World Report, Newsweek, Time, and the Wall Street Journal as well as on major network news shows on CBS, CNN, CNN-FN, MSNBC, and CNBC. She has produced segments for local and national public radio including "Marketplace," and produced a 12-part documentary series for Wyoming Public Television. She is the author of 10 books including Social Media Engagement for Dummies (Wiley), The Complete Idiot’s Guide to Crowdsourcing (Alpha), and Mom, Incorporated (Sellers).
About Danielle Smith:
With a background in television, Danielle Smith brings a unique perspective on engaging with an audience. Smith is a former award-winning television news anchor and reporter turned digital correspondent, host, spokesperson, media trainer, and public speaker traveling around the country empowering women to utilize the power of social and media to follow their passions. She is the author of two books, Social Media Engagement for Dummies and Mom, Incorporated.
Smith is the founder and primary author of ExtraordinaryMommy.com and DanielleSmithMedia.com, as well as the host and producer of the original lifestyle series ‘Keeping Style in Your Life.’ Danielle has emceed events that included guest appearances by the First Lady, Michelle Obama and Martha Stewart.
As a result of her work, Smith has been featured nationally on the CBS Early Show, Fox News, MSNBC, NPR, and in USA Today, Forbes, and Publisher's Weekly.
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One winner will win a copy of Social Media Engagement for Dummies - enter via the form below. Contest will end on Tuesday, August 6th, at 11:59pm EST, and winner will be emailed on August 7th and have 24 hours to respond, or an alternate winner will be chosen. U.S./Canada only, please.
Good luck!
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